THE BRIEF

Build Avery Dennison’s commercial strategy to successfully procure the Premier League’s Names & Numbers license. Securing this particular license will serve as the cornerstone in compiling a best in class global sports business unit.

ACTIVATIONS

DSM devised a strategy that enabled Avery Dennison to evangelize about their global manufacturing capabilities, product qualities and vision to service the license into the future, with key stakeholders. This shifted sentiment towards Avery Dennison and influenced the outcome of the tender vote.