Digital Sports Mgmt


Welcome to Digital Sports Mgmt



Founded in 2016 by Robert Wadsworth and Tom Henderson, Digital Sports Mgmt is a boutique sports agency providing solutions for brands, clubs, talent and influencers.  With over 20 years experience in the Global Sports and Video Game Industries, Rob and Tom have been the driving force behind the licensing, talent and club partnership success of the biggest sports video game in the world, EA SPORTS FIFA. 
Having worked with every major club, league and talent in world football, DSM is uniquely placed to provide consultancy, commercial, activation and digital services to suit your needs. 

DSM - Connect Your Brand To World Sport.


  • First Class Relationships Within The Sports Industry
  • Strategic Planning & Rights Procurement
  • Global Sponsorship & IP Rights Knowledge
  • Contract Negotiation
  • Sponsorship Activation Planning & Execution
  • FIFA E-sports Consultancy & Brand Procurement
  • Digital Marketing Strategy
  • Content & Social Media Planning
  • Staffing & Event Planning
  • 15 MILLION + FIFA Influencer Fan Following Via Exclusive Roster Of Talent

Digital Sports Mgmt Ltd is based in London, please get in touch with us via the contact page and you'll find some key services examples below.

 Marcus Rashford for XBOX Live. 

Marcus Rashford for XBOX Live. 


We partnered with XBOX UK and McCann to deliver 2 World Class footballers for a XBOX Live Campaign.

Brokering the deal to secure Marcus Rashford and Willian, Digital Sports Mgmt shaped the shortlist with XBOX, negotiated terms and secured the contracts as well as delivering the rights.

Check out the final YouTube ad here.

“I found the DSM Team to be hugely professional, deeply insightful and in possession of the kind of industry relationships that will open doors”. - Jon Edney, Senior Category Manager at XBOX UK.

Read about our latest project with Nordeus who we partnered with to procure a deal with the Legendary World Cup Winning Manager Vicente Del Bosque here.


Digital Sports Mgmt was appointed by Gett Taxis to activate it's Surrey County Cricket Club T20 Sponsorship as well as it's Wasps Rugby Sponsorship.

DSM manages all digital and social activation, staffing on Match Days including experiential marketing, management of player assets and signage and general fan engagement strategy.

Read the full Wasps announce here.

Speaking about the appointment Gett’s Director of Corporate Development, James Cowen said: “We’re delighted to continue our relationship with DSM.  Their insight and expertise in sports sponsorship is a big asset to us and helps us to leverage the most out of our partnership with Surrey Cricket and now Wasps Rugby.”
 Activating Gett Staff at the Oval.

Activating Gett Staff at the Oval.


DSM exclusively represents a number of YouTubers, Streamers and Social influencers as well as a growing portfolio of FIFA e-sports specialists including analysts, commentators and presenters.

Having worked with high profile brands including Adidas, EA, Skype, Xbox, Hisense, TalkSport, Red Bull, Man City, Man Utd, Ajax, and Twitch, #TeamDSM is ready to help grow your brand via compelling and engaging content.

For a full overview of our roster of talent, please click here.

© Digital Sports Mgmt Ltd 2018