#TeamDSM

 
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Rob Wadsworth

CO-FOUNDER & DIRECTOR

Rob was raised in the South East of England, and after pursuing a career as a football player, Rob joined EA SPORTS, working within the commercial department securing high profile football agreements for the FIFA series with the likes of Real Madrid, UEFA, The Premier League and Pele. Rob was responsible for licensing agreements with hundreds of federations and clubs in his time at EA, concluding business all over the world. Over the last 16 years Rob has forged close ties with players, managers, clubs and federations and continues to work closely with all facets of the football industry. Rob Co-founded Digital Sports Mgmt in 2016.

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Tom Henderson

CO-FOUNDER & DIRECTOR

Hailing from South Australia, Tom worked in the media for 2 years before relocating to London in 2010, where he moved into the world of Commercial, Marketing and Digital Sports Rights with Perform Group (now DAZN) followed by a move to EA SPORTS where he worked for 6 years heading up FIFA's Global Club and Talent Partnerships spearheading fan engagement and activation strategies as well as concluding commercial agreements with Premier League players and clubs. Tom worked with the highest profile Leagues, Clubs and Players in world football, building out a Global Sponsorship strategy for EA in football. Tom Co-founded Digital Sports Mgmt in 2016.

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Jen Davidson

Head of Partnerships

A Liverpool girl born and bred, Jen graduated from Liverpool John Moores University with a degree in Business and Public Relations before working at two of the city’s top PR and Event Management agencies. In 2010 Jen specialised in event sponsorship management for the Liverpool Food and Drink Festival, The Liverpool Marathon and Taste Cumbria Food Festival. In 2011, Jen joined Everton Football Club to lead the club’s sponsorship activation. During her time at Everton Jen managed numerous award-winning activation campaigns for brands including EA SPORTS, Crabbie’s Alcoholic Ginger Beer, Stubhub, Thomas Cook Sport and Football Manager, Sure Men, Davanti Tyres and Carling. Jen’s promotion to Senior Partnerships Manager saw her move into a more strategic role overseeing her team’s activation campaigns. Jen now leads Partnerships activation and Esports at DSM.

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Richard Good

Head of Partnerships and Sports Marketing

Richard started out by utilising his Marketing Management degree to specialise in loyalty marketing, launching the MyWaitrose programme in 2011. As an avid sports fan, Richard made his move into sports marketing by joining Tottenham Hotspur to lead the club’s One Hotspur membership scheme. As his role at Spurs grew, he took on further responsibilities across both the marketing and partnerships divisions, leading partnerships with Audi, Heineken, IWC Schaffhausen and more. After a decade at Spurs, Richard joined West Ham United as Head of Partnership Management where he developed the club’s partner roster by redefining the club’s partnership proposition, rights offering and service levels. During his time working in football, Richard held positions on the commercial committees for both the Premier League and The Women’s Super League. Richard joined DSM in 2023 as Head of Partnerships and Sports Marketing to help brands and rights holders to deliver effective campaigns and activations.

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Nicky Stanton

Head of Commercial

Kurt Stadelman

Kurt Stadelman

Head of Talent and Social, North America

Born and raised in Brighton, Nicky spent her early years growing her love for all sports, before heading to Loughborough University and gaining a Management Science degree. Following this, Nicky spent time in the Wine Industry working for a wine research & marketing agency where she developed her deeper knowledge of brand marketing and activation, linking it to a passion of hers! However ‘sport’ was always calling, so she moved on to join the Commercial division at The Football Association where she spent the next 13 years working across the commercial elements of the numerous Euro and World Cup tournaments, England and FA Cup teams, brand partnerships, retailers and licensing. Nicky has joined the DSM team as Head of Commercial, and will continue building on the vast opportunities the sports world can bring, as well as maximise partnerships across the board.

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Born and raised in Florida, Kurt attended the University of Florida back when the Gators were winning football and basketball national championships. A summer internship at EA in 2011 sparked his love for digital marketing and led to a full-time role with EA in Orlando where he managed social strategy for Madden NFL, NBA LIVE, PGA TOUR and College Football, before leading global influencer marketing for all EA SPORTS titles. From there, Kurt moved to NYC to lead influencer marketing for Bleacher Report, before moving to LA to head up Twitter's Creator Content Partnerships in North America. Now living back in Florida, Kurt joins DSM as Head of Talent and Social in North America, developing relationships and brand partnerships with DSM talent.

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Curtis Morton

Senior Manager, Digital and Social

Curtis was born on the south coast in East Sussex, but grew up in Kent before moving to the capital. From an early age he developed a burning passion for sports, with a penchant for football, which later dominated his professional career. Curtis took his first steps in the industry when he began creating content on his YouTube channel, where he amassed 250,000 subscribers and over 40,000,000 views. Following his stint on YouTube, Curtis moved brand-side as the Digital and Social Media Manager at Sports Interactive, executing the social media strategy for Football Manager 2018 and 2019. Curtis also led the influencer strategy at SI and worked with a plethora of partners including SEGA, Sky Sports, Watford FC, Bayer 04 Leverkusen, Bundesliga, EFL, MUNDIAL and PUMA, to create engaging social and digital content across key platforms. Curtis leads our Influencer and Social Media campaigns and talent management.

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Henry Larkin

Talent and Campaign Manager

Born and raised in Kent, Henry took the leap to move to Manchester having never been to the city to pursue a career in sports marketing. Joining Ear to the Ground as an intern, he quickly showed his passion for the industry and climbed the ladder working with some of the biggest brands in the world. Over the years at ETTG, Henry worked with global brands such as New Balance, Beats by Dre, American Golf and PlayStation where he was able to show off his strengths and knowledge in sports, music, gaming and esports. Henry assisted with the launch of the PS5, curating a full 11-a-side football creator football match in Madrid for the Champions League final and helping PlayStation get their teeth into esports. Since then, Henry wanted to further his career, joining Influence Network as Head of Campaign management where he bolstered his skill before joining DSM at the start of 2022, where he aims to make an impact as a new Talent and Campaign Manager. Henry will look after the current roster as well as identify new and exciting talent that DSM could sign.

LinkedIn

 
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Nicole Whiteside

Partnerships Manager

Nicole was born and bred in the North West County of Cumbria before moving to Liverpool where she attended Liverpool John Moores University to study full time obtaining a BA Hons Marketing Degree. In 2014, Nicole took a position at Everton Football Club as a Marketing Assistant where she worked her way up to Marketing Manager driving forward numerous fan led campaigns in her five years at the Club. Nicole was instrumental in the award-winning ‘Chosen’ and ‘Nothing will be the same’ Season Ticket campaigns as well as supporting on numerous internal and external partnership programmes, working with brands such as Chang, Fanatics, Umbro and SportPesa. Nicole works across strategy and activation for DSM clients including Avery Dennison and The FA.

LinkedIn

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David Bytheway

Esports & Production Manager

Dave grew up in Wolverhampton and always had a love for football and gaming. Aged 16 Dave attended his first offline event in Liverpool and competed against some of the best players in Europe. From there his career as a pro gamer took and saw him travel all around the world. In 2014 he competed in the FIFA Interactive World cup in Brazil, where he placed 2nd. In January 2016, Dave signed with Wolfsburg becoming the first British game to ever be signed by a professional football club.  Dave retired from competitive gaming as a Pro in August 2018 and has joined the DSM team as Esports Manager. As DSM moves into the world of competitive gaming. Dave will use all of his experience of being a player and working in a variety of different roles in the industry to help us execute our Esports strategy. Dave leads our Esports business working with Clubs, Players and Brands to get the best out of FIFA Esports. 

Twitter | LinkedIn

 

Cait Jones-Kelly

Account Manager, Partnerships & Gaming

Cait grew up in Canada and Dubai and moved to London in 2009, before making her way to Liverpool in 2015. Cait began her PR career with DSM as a PR and partnerships executive while studying at university, on the same course our head of partnerships, Jen, graduated from. Armed with a first-class degree, Cait has worked with Avery Dennison on the Premier League Asia Trophy, the KLABU partnership and activation and the Premier League Mornings Live in both Austin and Miami. Having assisted on the eLions eliminator in early 2021, Cait has enjoyed working across the FA and wider esport and gaming accounts, managing the PR, activations and communications, as well as the daily activity. As a devoted Liverpool fan, Cait has enjoyed her involvement across DSM and all the sport and gaming related aspects of it.

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Solene Agostini

Account Manager, Partnerships

Born and raised in France, Solene studied marketing and international business at Leeds University and EM Normandie. Bi-cultural and bi-national, Solene has been living in London for 15 years, and has 10 years experience working in the football and sports industries. After some experience in the fashion industry in Barcelona, she moved to London and started her career in PR, where she managed some key accounts within the sports and automotive sectors, followed by media experience at the World Rally Championships. More recently, Solene worked as part of the commercial division at The FA, where she spent 3 years across the licensing team, followed by a further 3 years within the partnerships team, working alongside some of the worlds largest brands for The Emirates FA Cup and Wembley Stadium properties. Solene has joined TeamDSM as a Partnerships Manager and will be working with various partners in conjunction with the French Football Federation.

LinkedIn

 
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Joe Smith

Social Media & Digital Executive

Sports obsessed and a big Hull City fan, Joe joins DSM in his final year of studying Sports Management at Loughborough University, where he has learnt the ins and outs of the sports industry. After growing up in Singapore, he has since moved back to Hertfordshire, where his most recent work experiences include working with CSM Sports & Entertainment and Greenlight Sports Management. Joe’s impact helped to ensure sponsors SportPesa and The University of Hull gained the best outcomes from their partnerships with Racing Point Formula One team and Hull City respectively. Joe is very much looking forward to expanding his knowledge and skillsets within influencer management, as well as digital sports activation which he will be set to produce a dissertation on in 2021. Joe looks forward to working with our Digital and Social Media Manager, Curtis, who will guide him through his first year at DSM.

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Ryan Ross

Senior Talent Agent

Ryan started off his career as a gaming content creator on YouTube, building his channel following to 750,000 subscribers. From growing his own brand to winning gaming tournaments, Ryan's experience has led him to partner with a range of brands over the years, including Warner Bros, Adidas, Sky and many more. Eventually Ryan became a brand ambassador at Meta previously known as Facebook, working with them for many years and leading the charge with their Facebook Gaming division. Ryan has achieved numbers of 1B+ on Facebook, 150m+ on YouTube and 1m Fans worldwide across all platforms, and joins DSM as a Senior Talent Agent, leading on talent identification and procurement for the UK.

Twitter | LinkedIn

 

Jack Smith

Talent and Campaign Executive

Born and raised in Norwich, Jack's biggest passions in life are influencer marketing and sport - a perfect fit for DSM! Jack's love of influencer marketing goes back to 2013, when he started to create his own content on YouTube, before quickly forming an interest on the business side of the industry. Jack then joined up with various agencies delivering large scale digital campaigns as well as managing a whole host of talent. Jack has great experience within the digital space not only working for agencies, but also taking up the role of videographer at his rival football club, Ipswich Town. Jack continues his journey pursuing his two biggest passions in 2022 by joining Team DSM as a Talent and Campaign Executive, where he is looking forward to working with our amazing talent and supporting across an array of exciting opportunities.

LinkedIn

James Woodcock

Partnerships Account Executive

Crystal Palace season ticket holder and South East London born and bred, James joins DSM with a background of experience working with multiple partner activations, including Continental Tyres' partnership with the Lionesses ahead of their successful Women’s 2022 Euros win, working with Co-op on their summer festival stores at the likes of Glastonbury, Reading and Creamfields, as well as managing additional projects with ISUZU on the FA Vase and FA Trophy. Sports obsessed and recently returning from the Qatar 2022 World Cup , James is very much looking forward to expanding his current knowledge and skillsets, where he will be heavily involved in the Avery Dennison account, and their global activations with the Premier League plus other client activation projects.

 

Gabriel Brown

Commerical Executive

Gabriel has always had a passion for sport and is an avid Liverpool fan (despite only living a stone’s throw away from Craven Cottage). He studied Social Policy at the University of Bristol and arrives with a background in influencer marketing working for Mifu Marketing, a start-up based in London. There he helped run campaigns for brands helping to identify influencer talent, designing campaign overviews and being a point of contact for both the brands and influencers. Gabriel joins DSM excited to begin a career within the commercial world of sport and to expand his knowledge and skill set within the industry. He is the latest addition to the commercial team and will be working closely across several of the accounts as well as helping to bring in new clients.