THE BRIEF

Help position Adidas GMR, an entirely new product as an essential piece of equipment for mobile gamers. This must be informative, entertaining and stylistic.

THE DSM APPROACH

Selecting talent most suited to the Adidas GMR product, we tasked our #1 Instagram creator and #1 Mobile Gamer the challenge of testing out the product and showcasing their skills. Utilising all of their social platforms they created a suite of content that converted a large number of users.