Sir Mo Farah Goes The Distance with Chery UK In New Super Hybrid Campaign
CHERY UK has launched a new national campaign featuring Sir Mo Farah, following a partnership brokered by DSM.
The campaign sees Sir Mo front a multi-channel launch promoting CHERY’s new Super Hybrid technology across TV, digital and out-of-home activations, including activity surrounding the recent London Marathon weekend.
As one of Britain’s most iconic athletes, Sir Mo was selected to represent the endurance and performance capabilities of CHERY’s hybrid technology, drawing a clear connection between elite athletic performance and the brand’s latest automotive innovation.
The partnership included a hero TV commercial and wider campaign assets featuring Sir Mo and CHERY’s flagship hybrid models, positioning the brand around themes of endurance, reliability and performance.
Watch the campaign video below:
Commenting on the partnership, Sir Mo Farah said:
“I’m proud to launch this partnership with CHERY and help introduce their Super Hybrid technology to more people across the UK. It was great to experience the vehicles first-hand during the campaign shoot and be part of such an exciting launch for the brand.”
John Zhong, Brand Director at CHERY, said:
“Sir Mo Farah is the perfect partner to showcase the endurance, innovation and performance that comes with every CHERY car. As we are immersing customers in our brand and products in the UK, it felt right to work with a truly British icon, as a signal of our commitment to the UK.
As China’s largest car exporter for the last 23 years, CHERY continues to build its presence in the UK, with its growth supported by an expanding TIGGO product line and growing retail network of over 70 locations.
About Sir Mo Farah: Sir Mo Farah, CBE, is a multiple Olympic, World and European Champion athlete. For many he is Britain’s greatest ever athlete having accumulated 10 global titles which includes the ‘double double’ of gold medals over 5,000m and 10,000m at both the 2012 and 2016 Olympic Games. He holds numerous European and British Records and has the World Best for the One Hour Run (21,330m). Sir Mo was knighted in the 2017 New Year Honours for services to athletics.
About Chery UK: As part of Chery Holding Group, CHERY UK benefits from world-class R&D, global manufacturing standards and a robust supply chain. With a reputation built over two decades, CHERY is now entering a bold new phase of international growth, bringing intelligent, stylish and capable SUVs to drivers around the world, including the UK. Together with OMODA and JAECOO, CHERY UK is part of one of the fastest-growing global automotive alliances, committed to sustainable mobility, advanced design, and future-ready technology.