THE CAMPAIGN
Lootboy acquired the services of some of DSM’s finest talent to promote the app within different sets of YouTube integrations. The campaign spanned across four months and reached a total of 16 different integrations.
THE APPROACH
With a focus on FIFA Ultimate Team rewards within the app, it was natural to utilise DSM’s great roster of FIFA creators. By activating with 60-90 second integrations at the start of the creators typical FIFA content, it resulted in a natural and authentically crafted piece of content and delivered a strong number of conversions. Prompting the partnership to develop into a longer-term opportunity for DSM creators.
