THE CAMPAIGN
One of the biggest FIFA Esports Finals in the world took place on 27th May in Stockholm, the eCL. DSM talent were selected to build a buzz and further hype for the event, as well as the wider eCL series. Four of DSM’s top talents were selected to watch games, post on social channels, and build a general buzz around the competition.
THE APPROACH
Electronic Arts utilised DSM’s array of talent to create a bundle of deliverables suited to each influencer. Whilst Shauna, Bateson and Zweback attended the Finals in May, Boras produced a watchalong Twitch stream to build viewership. The total deliverables reached 5 watchalongs, 23 Tweets and 21 Instagram stories among other pieces.
