DSM Helps to Launch Purina PRO PLAN’s ‘Like a Pro’ TV Commercial
DSM are thrilled to see the launch of the new Purina PRO PLAN® TV commercial featuring the incredible squad of Andy Murray, Jasmine Paolini, Gaël Monfils, Elina Svitolina, Çağla Büyükakçay, and their pets.
We had the pleasure of working with Purina and their agency teams to source and clear archive footage of these five tennis stars to bring their stories to life on screen. By working closely with major tennis federations such as the ATP and WTA, we were able to identify and license footage of the respective players that drew parallels between them playing elite level sport and playing with their pets at home. Throughout the production of the commercial, DSM also leveraged years of experience and acted as the main liaison with the athletes providing comprehensive talent management support, both during the logistical journey of the shoot and throughout the approvals process in post-production.
Check out the commercial below:
This campaign provided the perfect showcase to deliver the ‘Like A Pro’ campaign’s message that just as professional tennis players work closely with experts to optimise their nutrition and performance, Purina PRO PLAN® is committed to supporting pets with high-quality food developed by Purina nutritionists and vets - helping dogs and cats live active, healthy, and happy lives.
Andy Murray said: “Throughout my career, nutrition has been key to my performance, and so it makes sense that we do this for Bonnie too because she’s going to be busy as she keeps up with life in the Murray house. I’ve learnt so much about pet nutrition and how important it is since I started working with Purina PRO PLAN® and I hope Bonnie and I can inspire PRO level care among other pet owners”.
Harriet Morley, Specialist Channel Director, Northern Region, PURINA Europe, said: “We are proud to be working alongside Andy Murray and his beautiful dog Bonnie for this partnership – alongside the rest of the squad – to connect with tennis fans and pet owners alike. I know this will be an incredible adventure, one that creates powerful moments to celebrate the bond between pets and their owners.”
About Purina PRO PLAN: Purina PRO PLAN is a premium pet nutrition brand from Nestlé Purina PetCare, known for its science-based approach to pet health. Backed by over 500 nutritionists, veterinarians, and scientists, PRO PLAN offers a wide range of tailored formulas designed to support the specific needs of dogs and cats at every life stage. Using high-quality ingredients and backed by decades of research, PRO PLAN focuses on delivering optimal nutrition to help pets live long, healthy, and active lives.
About DSM: DSM is one of the leading sports marketing and gaming agencies in the world, working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, fusing together a unique agency at the forefront of sports, digital, gaming and technology.