Gett Taxis UK has appointed Digital Sports Mgmt as it’s official activation agency on their partnership with Wasps Rugby.
The appointment comes after DSM successfully activated the last 4 matches of the Gett and Surrey County Cricket Club partnership in the T20 Blast.
DSM will manage the portfolio of rights Gett receives in the partnership deal providing key activation services including staffing at Wasps home matches and engaging Wasps large fanbase via a variety of digital and social content.
Speaking about the appointment Gett’s Director of Corporate Development, James Cowen said: “We’re delighted to continue our relationship with DSM. Their insight and expertise in sports sponsorship is a big asset to us and helps us to leverage the most out of our partnership with Surrey Cricket and now Wasps Rugby.”
Co Founder and Director of Digital Sports Mgmt, Robert Wadsworth said: "We are very pleased to extend our partnership with Gett after successfully activating their Surrey County Cricket Club partnership. We are very much looking forward to bringing this exciting partnership to life between Gett and Wasps”
Co Founder and Director of Digital Sports Mgmt, Tom Henderson said: “We are delighted to be working on this partnership with Gett. We believe there is great potential in this partnership and we are already working on some fantastic initiatives to engage Wasps fans throughout the season at the stadium and online.”