Nandos Takeover

DSM supported Nandos' first ever gaming activation through a live broadcast from their flagship London restaurant.

Gaming talent Danny Aarons was paired alongside live-streamer Angry Ginge to play EA Sports FC 25 on Twitch aiming to amplify the cultural visibility of Nando’s UK in an engaging way.

We took full ownership of the project, from concept development to on-site execution. By designing a setup that allowed the talent to bring organic entertainment, we ensured an engaging experience that felt natural and unscripted for both live and online audiences.

Results:

Content views: 1.1M+
CPM: £13.37