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DSM has long been a trusted partner for PlayStation projects, identifying, procuring and managing talent across 16 unique campaigns.
The most recent campaign saw DSM’s AJ3 team up with Liverpool star Diogo Jota for a series of videos to promote PlayStation’s tournament feature.
 
        
        
      
    
    DSM provided:
- PlayStation Schools’ Cup Ambassadorial Support 
- Talent procured for CL Final event showpiece event 
- Talent Procurement for 16 PlayStation Projects 
Results:
Impressions: 25M+
Video views: 4.5M+
Engagements: 900K+
 
                         
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
    
  