James Need

James is a professional golfer, elite coach, and founder of Need Golf - one of the UK’s top three golf facilities, officially recognised by England Golf. With an online following of over 250,000, he’s become one of the most influential voices in modern golf instruction.

His academy has earned two Global Toptracer Awards for marketing and events, and collaborated with leading brands such as Porsche, Bentley, Toptracer, American Golf, Cobra, and Puma Golf. Through both in-person and online coaching, Need Golf now supports players in more than 40 countries.

Known for his visual, feel-based approach, James blends his golf experience with principles from hypnosis and neuro-linguistic programming to help players learn faster, build confidence, and perform under pressure. With a simple swing and clear teaching style, he continues to shape the future of golf coaching - driven by his ambition to create one of the most impactful golf brands in the world.