Operating as Xbox’s football activation agency, DSM was tasked with creating a campaign around the Women’s European Championships in 2022 as part of their official gaming partnership with England.
DSM led a partnership activation piece to power the dreams of girls football team FC Mortons ahead of the Lionesses' successful major tournament competition.
DSM client, and number one football application, FotMob, entrusted the services of DSM to build out an influencer launch program for the start of the 2022/23 Premier League season to boost downloads within the UK.
One of the biggest FIFA Esports Finals in the world took place on 27th May in Stockholm, the eCL. DSM talent were selected to build a buzz and further hype for the event, as well as the wider eCL series.
Lootboy acquired the services of some of DSM’s finest talent to promote the app within different sets of YouTube integrations. The campaign spanned across four months and reached a total of 16 different integrations.
DSM’s Esports & Production Manager Dave Bytheway takes us through the inner workings of our unique client account working with The FA and their Gaming & Esports program.