DSM Sign Talent For XBOX Live Campaign

Digital Sports Mgmt has completed its latest client project signing Marcus Rashford and Willian Borges Da Silva to appear in the Global XBOX Live campaign.

The campaign launched today and has already seen huge engagement.

DSM partnered with McCann London on the project which produced a 90 second video and a host of content for Instagram, Snapchat and Facebook, as well as specific content for Willian and Rashford’s social channels.

DSM worked with McCann and XBOX to identify the talent to suit the creative, and then activated both players deals on behalf of the clients.

Jon Edney, Senior Category Manager at XBOX UK said: “I found the DSM Team to be hugely professional, deeply insightful and in possession of the kind of industry relationships that will open doors”.

You can check out the video below.

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Thomas Henderson